Deluxe

Deluxe is home to leading visual effects and post-production houses, and is the global partner for distribution services and technology to the biggest content creators and entertainment studios in the world.

In 2016, Deluxe leadership asked me to lead the most robust global rebrand in its 100-year history — from rethinking brand hierarchies, voice, visual identity, and product positioning — and connect them to a complete rewrite and redesign of collateral, ads, product UX/UI, and internal comms.

The end results helped highlight Deluxe’s new innovative products and services as the backbone of the entertainment industry.