Bacardí
Cask NFT

During a period of time when live events were impossible to plan, Bacardí wanted to explore digital paths to create experiences around new products.

In partnership with Harrison & Shriftman and famed photographer Cam Kirk, my team at Metahumanistic was asked to develop an exciting NFT offering and blind auction website around a vision by Cam Kirk celebrating the launch of BACARDÍ Reserva Ochoas Sherry Cask Finish.

In addition to a two-phase website (a prelaunch signup, then the blind auction), we created a branded, motion graphics “gift box” to act as digital packaging for the NFT set, along with additional color, graphics, and sound for Cam Kirk’s photos and videos.