STAGE

Stage is the only streaming video service creating and distributing original theater-centric content alongside licensed plays and musicals. Since launching in 2017, Stage has debuted nearly two dozen original series, filmed productions, and exclusives on its streaming platform.

The team behind Stage came to me for both strategic and tactical guidance. The first part of our engagement was to develop a product strategy. They wanted to be “like the Food Network, but replace food content with theater content,” and they had been exploring building their own streaming application. We ultimately opted for a strategy that leveraged a white-label streaming platform. This way, Stage could put its financial resources purely toward content development instead of investing, building, and managing technology.

The next focus was to design the Stage brand identity, and tell its story. This resulted in a website for early customer sign-up, and a next phase website that served as the portal for Stage’s subscription-based streaming content. In addition, a “freemium” branded content strategy for YouTube, and a compelling presentation for investors outlining Stage’s rich content offering.